The Earl of Pembroke

William Herbert, 18th Earl of Pembroke is a custodian of heritage with a distinctly modern passion for the motor car. As steward of Wilton House, he has brought fresh energy to one of Britain’s great historic estates, combining its architectural and artistic legacy with a genuine enthusiasm for automotive culture. A committed enthusiast rather than a ceremonial host, Lord Pembroke has long championed cars for their design, engineering and cultural significance. As an experienced racing driver and longstanding collector, he brings a deep personal understanding of the world of historic and performance cars, not simply as an organiser and host, but as someone who has spent many years behind the wheel and building a notable collection of his own.

Under his stewardship, Wilton House has become an internationally recognised venue for classic and supercar gatherings, welcoming rare historic machines and cutting-edge performance cars alike. These events reflect his belief that cars belong within a wider cultural conversation, alongside art, craftsmanship and human ingenuity. His approach has helped establish Wilton as a place where past and present meet naturally, creating events that feel both intellectually grounded and emotionally engaging. Wilton Legends builds directly on this vision, shaped by his passion for cars and his commitment to thoughtful, meaningful curation.